Strategic Hospitality Marketing- Who are we? Property sales, marketing, and branding coaches
SMC Logo Who We Are
Who We Are

“WHO ARE WE?”

EXPERIENCED. PROVEN. VITAL.

Strategic Marketing Coach is a consulting firm focused on hospitality, travel, and tourism, based in Phoenix, Arizona.

Our 30+ years of experience extends from property level sales and marketing leadership, to driving major marketing initiatives for key brands.  Our global reach and influence has created and deployed broad marketing and advertising campaigns, brand identity rollout, frequency program management, strategic alliance creation, website creation/e-marketing optimization, and directed several international sales teams.

A FRESH APPROACH

Why “coach” instead of “consultant”? Because we’ve seen it all too often before. A consultant does some research, dispenses advice and moves on.  At Strategic Marketing Coach, we remain available throughout the process to strengthen the new skills, help implement changes, and periodically assess goals to make sure they are achieved.  Our coaching method provides a different level of project ownership than is offered by most traditional consulting and sets us apart from our competition.  We’re here to analyze, yes, but also to provide direction, strategize, educate, implement and “get off the bench”, to serve as your “on-call” expert.

OUR COACHING PROCESS
Relate – Establish a coaching relationship and agenda
Reflect – Discover and explore key issues
Refocus - Determine priorities and action steps
Resource – Provide support and encouragement
Review – Evaluate, celebrate, and revise issues


COMMITTED TO YOU

Through proven business models, we help our clients identify priorities, realistically assess challenges, build concrete action steps, and achieve sequential goal execution. We coach our clients in a real-time process offering feedback and providing accountability. The result is reproducible, self-sustaining solutions that can be integrated throughout your organization, not merely a paper report that sits on a shelf. No dust catchers here.