“Together We Can Unlock The Steps To Your Successful Solutions.”
YOUR MARKETING ANALYST
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As your marketing analyst we will look at your business from the outside in, considering external factors such as competition and economic trends, as well as internal factors, such as maximized employee potential and guest satisfaction.
Value Delivery - A competitiveness reality check
- Are you where you think you are among your competitors?
- Probe client perceptions long accepted by your on-site team.
- Establish valid repeat-booking history, both group and individual.
- Review “lost” business reasons. Identify problematic patterns
- Interview the sales team to determine why “you win” reasons vs. top competitors.
- Challenge property “competitive value points” - are they real?
- Contact “repeat” and “lost” group clients to learn the reasons behind their decisions.
- Are you willing to change how you do business? Perhaps reinvent yourself?
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Your Guest’s History and their "Real" Experience - Do you really know who your customer is? Are they getting what you think they are?
- Conduct a 3 year guest history database analysis to gain customer demographic profile intelligence.
- Ongoing real time feed from your PMS can provide immediate updated access to guest data utilizing proprietary software.
- Discover what your business, leisure group guests already know. Identify and clarify your guest service DNA.
- Test all property areas for effective attitudes, responsiveness, problem solving, empowerment, and sensitivity. This Includes rooms, F&B, spa, concierge, pool, and activities.
- Identify guest comment trends.
- Question the relevancy of statistical guest information.
- Conduct a group client experience probe by sourcing actual group feedback on your property.
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Team Evaluation - Do you have the A-Players?
- Do you have the right team?
- Are they in the right slot?
- Are their competencies being maximized or wasted?
- Find their passion points, and release their potential.
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ROI Analysis - Is it the best use of your resources at this time?
- Discover the real value of representation relationships, partnership, advertising campaigns, or any existing marketing initiative.
- Whatever the initiative or project, is it worth implementing, or continuing?
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Crisis Impact Hedge Analysis - Are you ready to respond immediately?
- What impact could external social, economic, political or environmental factors have on your business?
- How can you “hedge” against this possibility and be prepared?
- Which markets would be impacted most severely? Where can you shift your sales resources briskly?
- What is your plan to face an eventuality? Can you “pull the trigger” on your response quickly?
- Do you see the wisdom in preparing for the possible “famine” while you are in times of “plenty”?
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Capital Improvement Requirement Evaluation
- Are the bricks and mortar right to effectively serve your customer?
- Use lost business data to justify additions, expansions.
- Can you recover the costs of an expansion? Are proposed renovation plans relevant and balanced for the best use of your resources?
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