Thomas Bogart is a proven marketing executive with a career that spans 30 years of broad-based, multilevel experience in domestic and international hospitality sales, marketing and operations. A visionary and effective implementer, he has successfully led key initiatives for major brands, resorts, and upscale properties. His experience integrates advanced levels of marketing campaign creation, advertising leadership, and brand identity system direction.  His key career “passion points” are:

• Global marketing program & promotion development across several brands.
• Brand Identity system definition, development and deployment.
• Loyalty program negotiating, as with AMEX Membership Rewards.
• International & co-op advertising – North/South America, Caribbean, and Europe.
• Travel Agent, and Wholesaler Business Generation by sales networks, international GSA oversight, GDS business building, and creating a centralized commission program.
• Strategic alliances with American Express, AT&T, AAA, American Airlines, Dollar Rent a Car, Rail Europe, Visa and Warner Bros. Studios.
• International relationship team building throughout Europe, Asia, and South America .
• Website and e-marketing campaign creation and launches.

Augmenting his hospitality leadership, our head coach has also helped build successful strategies in human resources, mergers & acquisitions, new company launches, global exhibitions, and technology product sales.  He has spearheaded sales and marketing initiatives in adjacent industries such as luxury vacation rentals, cruise lines, and car rental.

Tom’s unique relational coaching methodology was successfully demonstrated recently at the Lodge & Spa at Cordillera (Vail, Colorado), and Hotel Kura Hulanda (Curacao, NA, Caribbean).  He assumed leadership of sales and marketing functions at each property. Coming alongside an existing team he challenged legacy plans and developed several powerful new business tools.  His fresh approach dramatically improved performance, casting a new vision for advertising, PR, branding, E-Marketing, niche market development, collateral creation, and travel industry production. Results at Kura Hulanda included dramatic increases in revenue, GOP, occupancy, and RevPar.  They also saw a major optimization of their relationship with Leading Hotels of the World, their “soft brand” affiliation.

Previous executive level affiliations include Prestige Resorts & Destinations, Utell International (now Pegasus Solutions), Best Western International, Howard Johnson Franchise System, Rodeway Inns International, Ramada and Days Inns of America.

Well respected in the industry, Tom has served on the Board of Directors for HSMAI; the Pow Wow Planning Committee; the Executive Board of the Economy Lodging Council (AH&MA); The Marketing Committee for the Educational Institute (AH&MA); and the Board of the Hotel School at Georgia State University.

Tom received a BBA business degree from Eastern Michigan University. He now lives in Phoenix, Arizona with his wife Cynthia, where they have a grown daughter, Jennifer. Tom is Managing Partner of the independent consulting and coaching firm, Strategic Marketing Coach, LLC.

You can reach Tom right now by e-mail at tombogart@strategichospitalitymarketing.com